Research Methodology

研究方法包括assimilatio数据n through both primary and secondary source, besides leveraging our in-house database. The data thus collected goes through various checks and analysis to arrive at the final quantitative output. Post this stage, it is subject to a series of cross checks where we verify the final result with industry experts and participants, which typically includes industry players/representatives across the value chain ranging from OEMs to high-scale distributors and retailers. The steps involved in the process of research are as follows:

Define: This stage includes

  • Defining business and research objectives
  • Defining the scope of the study
  • Defining timelines and distinct phases of project development

Design: This stage includes

  • Designing structure of the report
  • Identification of deliverables in the report
  • Business models, tools, etc. to be used
  • Review of deliverables
  • Finalization of deliverables

Validate: This stage includes

  • Data collection and assimilation from various sources
  • Segregation and analysis of data collected using various techniques
  • Cross-referencing of data with in-house and external databases
  • Cross-checking data with various players across the value chain including raw material suppliers, manufacturers, distributors & suppliers, and end-users
  • Validation of data with industry experts, and internal SMEs

Develop: This stage includes

  • Finalizing the structure and content of the report
  • Finalizing on qualitative and quantitative parameters
  • Incorporation of qualitative and quantitative data in the report
  • Inclusion of other data in the report such as scenario assessments, etc.
  • Compilation of data

Deliver:This stage includes

  • Delivery of the final report
  • Delivery of any supporting content
    • Post-delivery monitoring: This stage includes:
    • Post-sales analyst call
    • Post-sale assistance for customization

Market research approaches

We use a mix of top-down and bottom-up approach to estimate and project the growth of the market over a define forecast period. We utilize these methods to understand the historical movement of the market which helps us in analyzing the future growth trends.

Top-down Approach:

With the top-down approach, we breakdown the global industry into different components where the overview of the market is formulated. Each segment is further analyzed and broken down into sub-segments. These components are then analyzed to understand the impact of their movement on the global market.

Bottom-up Approach:

In the bottom-up approach, individual components that are part of the global market are pieced together and summed up to arrive at a total. The bottom-up approach is used to formulate the sizing of the global market.

Our data is triangulated by referring to various secondary sources and cross-validating it against our findings through primary research. The primary interviews and surveys derive directions from extensive secondary research. Secondary research is a continuous process and is conducted at each level along the value chain.